BP Logix Animated Video Series
It was only a few months into the implementation of the new video series for PubPro that the BP Logix team decided to reach out to Lenslight Media for an even larger project.
Lenslight Media undertook two significant projects for BP Logix, focusing on animated explainer videos for their products, PubPro and Approvia. These projects were designed to highlight the unique features and benefits of each product through engaging and informative animations. We created several animated product videos for each Saas product, with immediate sales results.
Animating our way to Sales
Initial discussions with BP Logix's team led to a comprehensive understanding of Approvia's functionalities and target audience. Lenslight Media received detailed resources, including a demo of Approvia and specific product animations from BP Logix's design team. This collaboration ensured that the animated videos accurately reflected the product's capabilities and appeal.
The project involved drafting a concise yet informative script for the voiceover, tailored to fit within the 90-second timeframe. The script was revised multiple times, with Catie Leary from BP Logix providing essential feedback and additional context. This iterative process was crucial in ensuring the final script resonated with the intended audience and aligned with the product's branding and messaging.
Will Gillespie | Head of Marketing | BP Logix
“Our PubPro videos made us realize the importance of video content. Right after implementing the videos, we started making sales. We had clients that were initially not interested in working with us at lower levels, now purchasing $50,000 yearly contracts.”
Turning Zoom call demo’s into full blown animations
Creative Direction
Producers:
Catie Leary . Will Gillespie . Nami Assir
Director:
Nami Assir
Animator:
Henrich Kelenyei