"Runner's High" is a meticulously crafted spec project aimed at capturing the essence of Tracksmith's brand through the lens of genuine running experiences. After extensive research into Tracksmith's most impactful films, the team at Lenslight Media developed a narrative that resonates with the core values and aesthetic of the brand. This project involved detailed planning, including studying voiceovers and filming styles, and engaging with the running community for location recommendations that mirror Tracksmith's imagery.
New England Synergy: Crafting Visions for Boston's Finest
The Making of "The Founder's Story"
The production took place over four half-day sessions in December, chosen for the crisp and invigorating winter air that adds a raw, authentic feel to the running experience. The team coordinated with four diverse runners, outfitting them in Tracksmith gear selected based on their preferences, ensuring both comfort and brand alignment.
Sandra | Ultramarathon Racer | Actress in ‘Runner’s High’
“Having the opportunity to create something for Tracksmith was nothing less than a honor. As an avid runner in Keene, NH, Tracksmith has always been one of those brands that every sub elite runner seems to have. Lenslight Media knew the brand inside and out, and helped me perform in a way that felt natural. I can’t wait to see the final product!”
Creative Direction
Producers:
Nami Assir . Bethany Kelleher
Director of Photography:
Nami Assir
2nd Camera Operator:
Noah Sandvik
Gaffer:
Shannon Nicole
BTS Photographer & Production Assistant:
Shannon Amlaw
Editor & Colorist:
Nami Assir