Embracing the VRBO Ethos
In an effort to align with VRBO's brand ethos, we embarked on a creative journey to Rockland, Maine, to produce a spec ad that encapsulates the essence of a memorable vacation rental experience. This project involved in-depth research into VRBO's current marketing strategies and brand identity, which informed our scriptwriting and casting decisions. We chose a picturesque VRBO rental as our set and cast an actress who perfectly embodied the VRBO brand, aiming to create a narrative that resonated with the core values of comfort, adventure, and family.
Crafting the Narrative
Our one-day production in Rockland was a testament to efficient and impactful filmmaking. From the early planning stages, we meticulously studied VRBO's brand and existing advertisements to craft a script that echoed their messaging. On the day of the shoot, we began our day at the beach; every scene was carefully directed to capture the unique allure of the vacation rental, ensuring that each frame contributed to the story we wanted to tell. The post-production phase involved detailed editing, color grading, and sound design to create a final spec ad that we believed would resonate strongly with VRBO and its audience.
